(313) 348-2782
KATIE ROY
A LITTLE ABOUT ME
What my resume doesn't say
An inquisitive Detroit native, I found myself at the University of Kentucky after setting my mind to seeing a little more of the world. After neglecting to play to my academic strengths during freshman year, I reverted back to my high school experience as the yearbook Editor-in-Chief and changed my major to Integrated Strategic Communications. This degree allows me to understand the modern industries of marketing, public relations and advertising as separate yet cohesive units of communication.
When time allows, I enjoy watching nearly all sports, exploring my hometown of Detroit, engaging in meaningful philanthropy, and staying active through exercise.
EDUCATION
Bachelor of Arts in Integrated Strategic Communication
Minor: Psychology
Expected Graduation: May 2019
Student in Honors Program
University of Kentucky; Lexington, Kentucky
Semester Abroad; International Business/Marketing
Spring 2018
Griffith College Dublin; Dublin, Ireland
EXPERIENCE
Positions that made me the professional I am today
Membership and Awards Intern
American Volleyball Coaches Association
August 2018 - December 2018
Designed and created content for bi-monthly e-newsletters.
Composed blog post released on organization website.
Managed various event logistics at the national AVCA Convention with over 2,000 attendees.
Authored scripts and detailed seminar descriptions for promotional material related to the national AVCA Convention.
Marketing Intern
James Group International
June 2018 - August 2018
Rebranded subsidiary company, Renaissance Global Logistics, to streamline communications and company identity.
Created new website content/structure, business cards and email signature in collaboration with professional designer.
Managed Google Analytics profile to track website engagement before and after website changes.
Developed, released and analyzed results of customer satisfaction survey sent internationally.
Budgeted and ordered promotional materials for distribution at a national industry conference.
Reclaimed online presence on social media, Google, etc.
Student Philanthropy Intern
University of Kentucky Office of Annual Giving, Department of Philanthropy
August 2017 - December 2017
Crafted and released a comprehensive media toolkit for national Giving Tuesday event that exceeded the fundraising goal of $25,000.
Executed fundraiser aimed at all UK alumni across the country using direct email, Facebook, Twitter and Instagram.
Proofread and composed email communication sent to students and alumni nationwide on behalf of the university.
Coordinated promotion of office's annual scholarship.
Social Media Intern
LexEffect Event Planning LLC
January 2017 - April 2017
Developed and posted to more than 4,000 followers on the company's MoonTower Music Festival page.
Synthesized data from Facebook Insights to develop a story that effectively communicated with followers.
Generated eye-catching graphics to accompany weekly posts.
Facility Supervisor
University of Kentucky Campus Recreation
August 2016 - present
Monitor 85,000+ square foot student recreation facility to meet the needs and ensure the safety of patrons.
Ensure patrons’ positive experience through quality customer service.
Perform calmly and quickly to resolve crises and render first aid as needed.
Work as a campus ambassador to promote a healthy lifestyle among students.
Formerly facility assistant.
Lead Teacher
Alumni Association of the University of Michigan, Camp Michigania
Summer 2016 - Summer 2017
Provide exemplary 24/7 customer service for up to 100 adult and child campers at a time while instructing them on a variety of arts and crafts.
Maintain inventory of all materials throughout the building.
Manage the daily tasks, internal conflict and training of six employees to uphold organization standards.
SKILLS AND ABILITIES
Visual: Adobe InDesign, Microsoft Suite and Google Drive
Writing: Associated Press Style, press release, advertising copy, email communication, proofreading and social media
Research: Google Analytics, Facebook Insights, MRI+ and Mintel
Experience: Branding, event organization, professional social media management and customer service
Certifications: American Red Cross CPR/First Aid
Personal: Leadership, fast-paced environments, international relations, conducting interviews and time management
VOLUNTEER HISTORY
Best Friends Adult Day Center
Volunteer and Social Media Coordinator
September 2016 - May 2017
Work with full-time staff to enhance online presence by creating a Facebook tab under larger organization.
Interact with participants diagnosed with dementia or Alzheimer's to promote a positive environment.
Stimulate the minds of participants through conversation, games and exercise.
Provide compassion and friendship to participants struggling with living with their disease.
College Mentors for Kids Inc.
Mentor
January 2016 - May 2016
Promoted higher education to children otherwise not exposed to college.
Engaged elementary students in learning games while encouraging positive behavior.
WORK
Portfolio of My Original Work
Press Release
Professional-Grade Paper for a Specialized Public Relations Writing Class
I have always worked better under pressure and this major-specific class helped me fine tune my ability to write on a deadline. I brainstormed, researched, conducted interviews and wrote this paper in four short days while keeping the other, unaffiliated parts of my life moving.
Because of this class, I now feel confident identifying a worthy news piece for an organization and releasing a high-quality article to the media.
Market Research
Full Group Project Performed for Research Methods Class
My favorite part of this project for my research class was undoubtedly analyzing data collected in our primary research. After focusing on the creation, collection and analysis of the survey, I discovered my passion for content strategy. The translation of raw numbers into a poetic narrative for campaigns fascinates me and inspires my passion for integrated communication. Ideally, I would love to find a position where I can expand my knowledge on the relationship of data.
My roles in this project were coordinating survey distribution and evaluation, collaborating with teammates on the cover letter and overall research findings, leading my team on the positioning statement and campaign recommendation and proofreading/formatting the entire 50 page project.
Social Media Toolkit
Giving Tuesday Guidelines for Entire University and Individual Colleges
Most of my internship with the Office of Annual Giving at the University of Kentucky culminated in the creation of a social media toolkit for the national event, Giving Tuesday. This is the Tuesday after Thanksgiving where large and small non-profits harness the nation's holiday spirit and make a massive fundraising push. In the past, the office had made impersonal efforts in attempt to appeal to all demographics on all social media platforms. After researching the demographics of each platform, I decided to aim at parents and older alumni on Facebook, young alumni on Twitter and current college students on Instagram. The campaign ended up exceeding the goal of raising $25,000.
My roles in this project were composing all social media tweets, developing an angle of the campaign, updating general information, coordinating the photo shoot of students, proofreading the final copy of the document and posting on Giving Tuesday for the Office of Annual Giving's social media pages.
Shari Adwers, high school yearbook advisor
"You are never finished, just out of time."
CONTACT
Ask my mother, I love to talk. Feel free to reach out to me with any questions or if you just want to chat. I'd also be thrilled to receive any book suggestions you may have, but that isn't required.
